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Our Story

 Back to the Shop Our Story Our Mission | Our Little Candle Shop By: Saba Amini & Mehrdad Kolour | March 16, 2021 Saba and Mehrdad share an affinity for the little things. Sitting on the couch together, enjoying a cup of coffee, that is their happy place. It is this common appreciation for the simple and seemingly ordinary everyday pleasures that inspired their business name. This isn’t the business they thought they’d be starting together though. They met and fell in love while studying architecture in Iran but their studies brought them to Canada and they got married not long after. Mehrdad and Saba imagined maybe starting an architecture firm together, but never what their business has evolved into today.   Photo by: Dorothy Leung; https://www.instagram.com/doroleung/ The Ordinary Day didn’t even begin as a joint venture. It began as a candle-making business spearheaded by Saba in early 2017. She always loved candles and wanted to create her own. What she didn’t realize starting a small business is the sheer amount of waste that would come along with it. Small-batch products embody the sustainability elements of ethical production, local supply chains, and high-quality ingredients but the packaging of all the necessary supplies was overwhelming. They decided to call their suppliers to see if they could ship products without plastic and many obliged. That is when they realized it is possible to reimagine our supply chains without all this waste.   Small-batch products embody the sustainability elements of ethical production, local supply chains, and high-quality ingredients but the packaging of all the necessary supplies was overwhelming. The Ordinary Day is a manifestation of that realization. The goal of this new business is to scrap the current inefficient linear system based on ‘take-make-waste’. Mehrdad and Saba are working to shift supply chains to a more transparent and meaningful model where both consumers and producers understand the impacts of every product. When these impacts are understood, simpler and more sustainable alternatives can become mainstream. Before After However, we are in an age of rampant greenwashing. On the surface, this is a good thing because it means brands are realizing that sustainability and environmental responsibility are important to their audiences. But in reality, it is making consumers more and more confused about what brands are actually trustworthy and walking their sustainability talk. It seems that everything is now branded as ‘sustainable’ and ‘eco-friendly’ and it can be hard to know who to support and believe. That is why The Ordinary Day’s purpose isn’t only to eliminate packaging waste but to raise awareness around these issues and bring education and transparency to their community.   Each product for sale at The Ordinary Day has an easy-to-understand impact summary with details on product ingredients, where it’s made and where it’s shipped from, the product packaging material and how the product will be managed at the end of its lifecycle. These products are designed for circularity - where materials are reused over and over again to retain their value rather than being downcycled into lesser quality items. This is where the innovative Glass Jar Reuse Program comes into play. Consumers can not only support circular products and businesses but they can reintroduce their used glass jars into the supply chain. 75% of recycled glass ends up in the landfill. This program brings together The Ordinary Day community to change that fact. The community is truly what is at the heart of Mehrdad and Saba’s mission. It is enjoying the simple pleasures of an ordinary day and sharing that joy - without unnecessary waste getting in the way. Join our community and embark with us on a journey to learn, grow and make waste out of the ordinary.    Back to the Shop